Jeff DeGroote opened South End Surf Shop in June of 2010. After working in different retail sectors, he moved back home in 2008. It was then that he saw an opportunity in a vacant historic property, left unoccupied for over four decades. He combined his business prowess with his passion and pursued his lifelong dream.
In his early years as a local resident Jeff surfed competitively in Eastern Surfing Association contests enjoying the sport and the lifestyle that comes along with it. Since moving back to the community that raised him, Jeff DeGroote has embraced his desire to become an active member, currently serving on the Wrightsville Beach Planning Commission. Today, he employs about a dozen people in his store and sponsors up and coming groms in the area. Along with his staff, Jeff supplies locals and visitors alike with many staple brands, including some that may not be found locally, which are all listed on his website.
In addition to the products found at South End Surf Shop, many services are available to suit everyone on the beach. Daily surf reports are accompanied by a live camera on the south end. Surf lessons for all levels and ages are available. You may also rent equipment like surf boards, SUPs, and bicycles.
South End Surf Shop is located at 708 S Lumina Ave, Wrightsville Beach, NC 28480 and can be reached by phone at (910) 256-1118. You want to follow South End Surf Shop on Facebook and Instagram and be sure to check out www.southendsurf.com for more details, because Jeff DeGroote considers his online presence as his most crucial marketing tool. Stop by and say hello to Jeff and his staff soon!